1. Introduction
Vora is a health and fitness coaching app that connects to Apple Health, tracks workouts and nutrition, and offers AI-powered chat and voice coaching. This privacy policy explains what data we collect, how it's used, how it's processed, and the choices you have regarding your information.
2. Information We Collect
Profile Information
- Email address (for authentication and communication)
- Name, date of birth, and gender
- Height and weight measurements
- Fitness goals, experience level, and training preferences
- Dietary preferences and restrictions
- Injuries or physical limitations you choose to share
- Unit preferences, timezone, and notification settings
Fitness Data
- Workout sessions you plan and complete (titles, notes, dates, duration)
- Exercise details: sets, reps, weights, RPE, rest times, distances, splits
- Personal records and performance history
- Fitness goals, streaks, and progress tracking
- Points, achievements, and referral activity
Nutrition Data
- Food logs and meal entries
- Calorie and macronutrient tracking
- Meal photos you choose to upload for AI analysis
- Supplement information and label photos
- Dietary goals and preferences
Health Data from Apple HealthKit
With your permission, Vora reads the following data from Apple Health to personalize your coaching experience:
- Body measurements: Weight, height, BMI, body fat percentage, lean mass, waist circumference
- Activity data: Steps, walking/running/cycling/swimming distances, flights climbed, active and basal energy, VO₂ max, exercise time, stand time
- Heart & vitals: Heart rate, resting heart rate, heart rate variability (HRV), blood pressure, respiratory rate, oxygen saturation, body temperature
- Sleep data: Sleep analysis with stages (REM, deep, light, awake), durations, and timestamps
- Workout data: Workout type, duration, start/end times, distance, calories burned, source app or device
- Mindfulness: Mindful minutes and session data
- Cycle tracking: Menstrual cycle data, if you choose to grant access - this is entirely optional and only used to tailor coaching recommendations
- Other metrics: Mobility metrics (walking speed, step length, asymmetry), hearing exposure levels
Photos & Media
- Food photos you upload for nutritional analysis
- Supplement label photos for identification
- Progress photos (if you choose to take them)
- Workout routine screenshots you share in chat for AI interpretation
- Profile photo
Voice & Audio
- Voice recordings during AI coaching conversations (processed in real-time, not stored long-term as audio)
- Transcripts generated from voice interactions
- Voice preferences and settings
Calendar & Scheduling Data
- Calendar events synced from your device (when you enable this integration)
- Event titles, times, and workout mappings
- Scheduling preferences and availability
Usage & Analytics Data
- App usage patterns and feature interactions
- Chat messages and search queries
- Device information and push notification tokens
- Error logs and performance diagnostics
3. How We Collect Data
Directly from you: Information you type, photos you upload, and voice input you provide during coaching conversations.
From Apple HealthKit: Health and fitness metrics, synced only with your explicit permission through Apple's Health app. You choose exactly which categories to share.
From calendar integration: Event data from your device calendar, synced only when you enable this feature.
From app usage: Workout logs, food logs, chat interactions, and functional analytics generated as you use the app.
4. How We Use Your Information
App functionality: To provide personalized workout plans, track progress, sync with your calendar, and send notifications.
AI coaching: To power our chat and voice coaching features with personalized recommendations based on your health data and goals.
Analytics: To calculate streaks, progress metrics, and improve our training algorithms (using aggregated, de-identified data).
Account management: To manage your account, provide customer support, and send essential communications.
Safety & security: To secure your account, prevent abuse, and ensure data integrity.
5. HealthKit Data Usage
HealthKit Data Protection: Your health data is never used for advertising, marketing, or data brokerage. We only use it to provide health and fitness coaching within the app.
We read health data to show you dashboards, create personalized workout plans, and provide AI coaching. We may write limited data back to Apple Health (like completed workouts) to keep your records consistent.
You control all HealthKit permissions through Apple's Health app. If you revoke access, data syncing stops immediately. You can request deletion of stored health data as part of account deletion.
6. How AI Coaching Works
Vora's coaching features are powered by third-party AI services. When you use these features, relevant data is sent to the following providers, solely to deliver the feature you're using - not for advertising, training general AI models on your data, or any other purpose.
OpenAI
Processes your chat messages to generate coaching responses, analyzes photos you share (food, supplements, progress, workout screenshots) to provide feedback, and transcribes voice audio during voice coaching sessions. Only the content needed for each interaction is sent.
ElevenLabs
Generates spoken voice responses during coaching conversations and powers guided mindfulness audio sessions. Only the text of the response to be spoken is sent.
Tavily
Processes search queries when the AI coach looks up health and fitness research to answer your questions. Only the search query is sent, not your personal data.
We require our AI service providers to maintain appropriate security measures and to process your data only as directed by us for the purpose of delivering Vora's coaching features. None of these providers use your data for advertising or for purposes unrelated to Vora.
7. Data Sharing & Your Privacy
AI service providers: As described in Section 6, limited data is processed by AI providers solely to power coaching features.
Infrastructure providers: We use trusted cloud services for hosting, database management, and file storage to operate the app.
Push notifications: Device tokens are shared with Apple's push notification service to deliver app alerts you've opted into.
We do not sell your data. We do not transfer your information to third parties for their own marketing, monetization, or data brokerage purposes.
No third-party advertising or tracking. We do not use advertising SDKs, cross-app tracking, or share data with ad networks.
8. Data Storage & Security
Storage: Your data is stored on cloud servers with encryption at rest and in transit. Some data is cached locally on your device for performance.
Security measures: We use industry-standard security practices including HTTPS encryption, secure authentication, and access controls.
Third-party standards: We require our third-party service providers to maintain appropriate security measures and to process data only as instructed by us. For details on how each AI provider handles data, you can review their privacy policies: OpenAI Privacy Policy, ElevenLabs Privacy Policy.
9. Data Retention & Deletion
While your account is active: We retain your data for as long as you maintain an active account, in order to provide our services.
Account deletion: You can delete your account at any time by going to Settings → Account → Delete Account in the app, or by contacting us at privacy@askvora.com. When you delete your account, we remove your data from our systems within 30 days, except where retention is required by law.
Voice audio: Voice recordings are processed in real-time to generate transcripts and responses, and are not retained as audio files after processing.
Third-party providers: AI service providers may retain limited processing logs in accordance with their own data retention policies. We encourage you to review their policies linked in Section 8 for details.
10. Your Rights & Choices
Access & correction: You can view and edit your profile information, workout data, and preferences within the app.
Data export: You can request a copy of your data by contacting us.
Account deletion: You can delete your account and all associated data as described in Section 9.
HealthKit control: You control all health data permissions through Apple's Health app settings. You can grant or revoke access to individual data categories at any time.
Communication preferences: You can manage notification settings within the app.
11. Children's Privacy
Vora is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly.
Children should use the app only with appropriate parental consent where required by law.
12. International Users
Vora operates globally and processes data in the United States and other countries where our service providers are located.
If you are in the European Union or United Kingdom, you have additional rights under GDPR/UK GDPR, including the right to access, correct, delete, restrict processing, object to processing, and data portability. You also have the right to lodge a complaint with a supervisory authority.
13. Changes to This Policy
We may update this privacy policy from time to time. We will post the new effective date in the app and on our website. For material changes, we may provide additional notice through the app or email.
Continued use of Vora after changes become effective constitutes acceptance of the updated policy.
14. Contact Information
For privacy questions: privacy@askvora.com
For data deletion requests: privacy@askvora.com
General support: hello@askvora.com
Last updated: February 7, 2026